Who We Make It For

The M.INT Hierarchy of Becoming—supporting generations from ages 5 to 40
We create for people between five and forty, the generation that will decide what the next version of this society is made of.

We group them into five, and each group is given what it can actually receive. A seven-year-old cannot use a framework. A thirty-five-year-old will not be reached by a cartoon. Meeting a person where they are is not simplification; it is respect.

The logic is vertical. Each group receives what the group below it will inherit. The kindness taught at seven becomes the empathy practised at fifteen, the compassion exercised at twenty-five, and the nurturing offered at thirty-five to a child of seven. Transformation moving upward through a generation, and then handed back down.
The M.INT

Hierarchy of Becoming

Abraham Maslow drew a pyramid of human needs, food and safety at the base, belonging and esteem above them, and self-actualisation at the summit. It described what a person requires in order to become fully themselves.

We have drawn something next to it, and different from it. Not a hierarchy of needs but a hierarchy of becoming: not what a person lacks, but what a person should be given, and when.

Three things make it ours:

It moves through life rather than up a pyramid

Maslow's levels can be occupied in any year of adulthood. Ours are stages of formation, each arriving at the age when a person is actually able to receive it.

It Inherits

Each stage carries forward what the one before it was given. The kindness taught at seven becomes the empathy practised at fifteen, the compassion exercised at twenty-two, and the nurturing offered at thirty-five. Nothing is replaced; everything is built on.

It Closes

Maslow's pyramid ends at the top, with the self. Ours returns to the beginning because a Steward's whole work is to tend Seeds. The final stage is the first stage gardener. It is not a ladder. It is a circle, and it is how a generation hands itself on.
The M.INT

Seeds

01

Seeds (Ages 5-9)

Pillar: Wonder & Kindness
The years when a child learns whether the world is a safe place to be curious in. We make comics, picture books, animation, songs, simple games and school kits, teaching a child to name what she feels, to notice another person's feelings, and to be kind on purpose rather than by accident.
02

Roots (Ages 10-13)

Pillar: Belonging & Empathy
The years of belonging, when a child works out which group they are in and what they must do to stay there. We make comic series, illustrated stories, classroom circles and family games building empathy strong enough to survive peer pressure, and a sense of self that does not require excluding somebody else.
03

Branches (Ages 14-18)

Pillar: Identity & Conscience
The years of the hardest question: who am I, and whose am I? We make short films, music, spoken word, secondary-school programmes and mentoring addressing identity, conscience, self-worth and the inherited wounds that begin surfacing at this age.
04

Bloom (Ages 19-25)

Pillar: Purpose & Agency
The years of pressure, study, work, money, migration, the loud demand to become something before you have worked out what. We make documentaries, podcasts, short-form social, campus programmes and live gatherings on purpose, meaning, mental health, and the possibility of building a life.
05

Fruit (Ages 26-32)

Pillar: Compassion & Responsibility
The years when the first real weight arrives—a partner, a child, a rent, a team, a parent who now needs helping. We make long-form audio and podcasts, workplace tools, resources for new parents and couples, and corporate transition programmes.
06

Stewards (Ages 33-40)

Pillar: Nurturing & Societal Transformation
The years of carrying other people. This group is simultaneously in need of transformation and responsible for delivering it to everyone younger. We make feature documentaries, parenting tools, leadership work, facilitator training and community practice.
The MIX

The Groups That Cut Across

Marginalised groups

Market women. Informal traders and artisans. Out-of-school young people. Rural and displaced communities. Mindfulness is usually treated as something for people with time, money and quiet. That is exactly backwards. The people carrying the heaviest load in this society have the least access to anything that might lighten it. So here the work changes shape entirely: Free. Short. Oral rather than written. Portable enough to be done behind a stall. And in the language of the person's own mouth, always.

Those who hold the system

Leaders in government, business, faith and education. They are not a demographic; they are a leverage point. A system cannot travel anywhere its leaders have not been.
M.INT Group – Nigeria

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